How to create and manage a mutual fund or exchange-traded fund : a professional's guide / Melinda Gerber.
Material type: TextSeries: Wiley finance seriesPublisher: Hoboken, N.J. : John Wiley & Sons, [2008]Copyright date: ©2008Description: 1 online resource (xv, 351 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781119198420
- 1119198429
- 9780470258347
- 0470258349
- 332.63/27068 22
- HG4930 .G465 2008eb
Includes bibliographical references (pages 341-342) and index.
Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.
Takes readers on a journey, beginning with the ins and outs of mutual funds and ETFs. This title provides readers with the success factors that various long-lasting funds have in common. It walks the reader through a timeline of events, from fledgling idea to the actuality of selling shares.
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