Indira Gandhi National Tribal University, Amarkantak

Prof. Ram Dayal Munda Central Library

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MarketPsych : how to manage fear and build your investor identity / Richard L. Peterson, Frank F. Murtha.

By: Contributor(s): Material type: TextTextSeries: Wiley finance seriesPublisher: Hoboken, N.J. : John Wiley & Sons, [2010]Copyright date: ©2010Description: 1 online resource (xv, 224 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118267875
  • 1118267877
  • 9780470886762
  • 0470886765
  • 9780470886779
  • 0470886773
  • 9780470886649
  • 0470886641
Subject(s): Genre/Form: Additional physical formats: Print version:: MarketPsych.DDC classification:
  • 332.601/9 22
LOC classification:
  • HG4621 .P468 2010eb
Online resources:
Contents:
MarketPsych: How to Manage Fear and Build Your Investor Identity; Contents; Preface; Acknowledgments; Chapter 1: Your Investor Identity: And Why You Need One; Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals; Chapter 3: Your Investor Personality: Your Character and Style; Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior; Chapter 5: Your Investor Values: What's Most Important to You?; Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps; Chapter 7: Your Investor Stress: Smoothing Out the Ups and Downs.
Summary: "MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work - psychology. This book makes the theoretical practical by translating it into concrete tools and techniques designed specifically for financial advisors. The MarketPsych Handbook contains practical worksheets and planning tools that affect all aspects of the financial advisor's practice. In addition, it details the emotional aspects of running an advisory business, which is crucial for all financial counselors"-- Provided by publisher.
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Includes bibliographical references and index.

"MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work - psychology. This book makes the theoretical practical by translating it into concrete tools and techniques designed specifically for financial advisors. The MarketPsych Handbook contains practical worksheets and planning tools that affect all aspects of the financial advisor's practice. In addition, it details the emotional aspects of running an advisory business, which is crucial for all financial counselors"-- Provided by publisher.

MarketPsych: How to Manage Fear and Build Your Investor Identity; Contents; Preface; Acknowledgments; Chapter 1: Your Investor Identity: And Why You Need One; Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals; Chapter 3: Your Investor Personality: Your Character and Style; Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior; Chapter 5: Your Investor Values: What's Most Important to You?; Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps; Chapter 7: Your Investor Stress: Smoothing Out the Ups and Downs.

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